Bollywood showbiz,Indian Female actress Sonam Kapoor: Creative Business is more risk


Fashion is almost like a film where you have to go by the response of the people since you are selling a concept," Sonam Kapoor

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Bollywood actress Sonam Kapoor, who has stepped into the business field along with her sister Rhea Kapoor to launch high street fashion brand, says a creative business like fashion is more risky as compared to a business of things for daily needs. "I think any creative business is more risk taking because eventually it is up to the consumer to like bread or milk. Fashion is almost like a film where you have to go by the response of the people since you are selling a concept," Further Sonam says.

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"Our fashion brand is also about a concept and thankfully, we are getting good response so far," she added. The first collection of Rheson revolves around childhood memories and nostalgia. Sonam, shose sister Rhea has always been behind the scenes contributing to her 'fashion icon' image, said: "we are reliving our childhood through this collection. As kids, we used to use Natraj Pencils and erasers, we used to have those orange and yellow coloured compass boxes. Those were our favourite and must have stationery pieces. "So in our stationery print collection, we used those element as prints.

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My mother used mogra flowers and perfume, so in our sari collection, we used mogra prints as an ode to our mother. There are a lot of such elements we have incorporated. " To ensure Rheson reaches out to its target audience, the talented sisters have partnered with Shoppers stop, and Sonam believes this collaboration will help them position their brand correctly.A national Award winning actress, who won a special Mention for her role in "Neerja", Sonam's image has largely remained as a fashionista.

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People say her beauty, fashion sense and style overpower her artistic talent often how does she deal with that? "Honestly, I handle them as they should be handle them as they should be handled. I don't take them to my heart. I know what I am capable of, so I keep working towards that. Eventually, you will achieve your goal and people will understand your ability. In fact, that is the core concept of the brand.

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