Pakistani Showbiz Magazine

Halal make-up muslim beauti without the beast

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A bearded imam may have seemed out of place at this week’s In-Cosmetics expo in Paris, an annual showcase for the world’s leading beauty and personal care products.

But Shaikh Ali Achcar’s presence points to a growing demand for makeup that adheres not just to the face — but also to Muslim rules.

“When an animal-based product isn’t halal (“allowed” in Arabic), or contains alcohol, it’s not only forbidden to consume it, but it’s also considered to be impure: you cannot use it on your face, or your skin,” said Achcar, manning the stand of the Swiss-based Halal Certification Services (HCS).

“That’s why it’s increasing the need for halal products in cosmetics,” said the Brazilian, who heads HCS’s office in Madrid.

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