KARACHI: Trailers are so important. Everyone knows that. So when ace ad-film maker Asim Raza decided to share the first promo of his debut feature film Ho Mann Jahaan, he made sure he got it right.
Ho Mann Jahaan is a story about three college friends – played by Mahira Khan, Sheheryar Munawar and Adeel Hussain – who belong to different social classes and are brought together by their undying love for music. The trailer is fresh, it’s colourful, it’s simply fantastic! The one-minute-44-second-long video features all the three leading characters of the film making music, singing songs, dancing, basically having lots and lots of fun. Here take a look:
“I feel most excited because I wasn’t sure if people would understand what I am trying to communicate. It seems it went really well. Seeing the reaction, I am on cloud nine,” a visibly thrilled Asim told The Express Tribune after launching the trailer at an event on Wednesday.
Asim, who is also producing the film, said Ho Mann Jahaan is a “musical film not a musical”. The film’s music is definitely going to be a big hit considering it is coming from a long list of Pakistan’s finest musicians. Atif Aslam, Zeb Bangash, Fakhir Mehmood, Tina Sani, Gumby, Abu Mohammad, Farid Ayaz and Jimmy khan have all contributed to the film’s soundtracks.
“The album is amazing, it’s amazing. It’s not your commercial dhol, dhamaka. You will love the tracks,” Mahira told The Express Tribune.
When asked how she feels now that the trailer has been shared with the audience she said, “We saw the trailer a day earlier and I can’t tell you how I felt. We cried and cried… I cried. For us it’s a really emotional moment. I don’t know what’s going to happen to the film because there’s so much more to it then what you have seen in the trailer. If I can explain it in one word, I am very emotional.”
Sheheryar Munawar, who not only has a lead role in the film but is also its co-producer, too shared his thoughts on the promo. “What you have seen in the trailer is not a fraction of what’s in the film obviously. We were really careful not to give away any part of the story. I am really excited and can’t wait for the film to release.”
The movie’s other lead character Adeel Hussain said, “The experience of working with Mahira and Sheheryar was wonderful. We were in very good hands. From our acting exercises to our training, everything was handled really well. Hopefully you will see that in the final result.”
Ayesha Omar was also present at the event to lend support to her friends. “Oh God it just blew me away! I love it! I really really love it. Asim is fantastic what else can you expect from him,” she said after watching the trailer.
The film is expected to release on Eidul Azha and besides the three main characters features Sonia Jahan, Bushra Ansari, Arshad Mehmood, Nimra Bucha and Jamal Shah in important roles.