Things tend to get more complicated for the Lux Style Awards (LSAs) with every passing year.
If it is not the credibility of the show that is being questioned, then it is its script that becomes a point of debate.
“Although I am nominated for three different plays, I will not be attending the LSAs as a protest,” Qamar told The Express Tribune in a telephonic conversation. “They never bothered to honour me during the past 12 years and now that I have the Bollywood stamp, everyone is acknowledging me all of a sudden.”
Ever since then, much of the Pakistani entertainment industry has been raving about the Digest Writer star’s acting skills. Some would argue that it’s natural for her performance in Hindi Medium to be applauded for she has made a name for herself in the world’s biggest film industry. To Qamar, however, it feels like hypocrisy, particularly on part of all the brands and award shows that are approaching her now.
“I have been working in the Pakistani entertainment industry since 2004 and no brand or award show has ever approached me in all this time. Now that I have come back from India, every brand and every award show is running after me. It’s almost as if they just noticed my presence,” she stated.
We cannot comment on the nature of offers and endorsements deals that are being made to Qamar post Hindi Medium but one thing is for sure: as a society, and an audience, Pakistanis do tend to wait until local artists have returned from Bollywood to take them more seriously. Whether it is our fascination with Indian films or the fact that we underestimate our homegrown talent, we hope things change for the better for both Qamar and the LSAs.
British Council alumni awards: 9 Pakistanis among finalists
The 16th Lux Style Awards will take on April 19 and artists have been nominated in 28 different categories.