Sachin Tendulkar launches his fashion brand, ties up with Arvind Fashion



Cricketer Sachin Tendulkar today reported a joint endeavor with Arvind Fashion Brands to dispatch his premium menswear clothing and frill mark True Blue.

The brand arrangements to dispatch 25-30 stores crosswise over India and is peering toward a turnover of Rs 200 crore in the following five years, the organization said in an announcement. At the dispatch of the brand, Tendulkar said, “Through our organization, we will convey an unmatched and never seen scope of attire encounters that join Indian components with a cutting edge masterful touch to it.”

Arvind Fashion Brands CEO Rajiv Mehta said: “Our skill consolidated with Sachin’s unmatched adoration for anything Indian helped our choice and that brought into play this critical joint endeavor organization.” The brand will see its first disconnected from the net store dispatch in May 2016 in Mumbai. The attire range planned by Tendulkar will showcase 300 styles and is evaluated at Rs 1,199 onwards.