What happens when 4 Pakistani designers show collections at London


London Fashion Week. It was going to be Pakistani fashion’s chance to rub shoulders with international movers and shakers and to try to latch onto the so-far elusive realms of fashion export.

And handpicked by the British Council, Wardha Saleem, Zaheer Abbas, The House of Kamiar Rokni and Akif Mahmood were set to be part of the ‘Fashion DNA’ segment in the Fashion Scout platform, dedicated to encouraging emerging markets.

Mentored for months by professionals from the Council, all four designers were guided into creating designs that would make business sense to Western consumers.

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