Deepika Padukone, who is known as a successful actress in Bollywood, is facing continuous failure in the business field and losses of crores.
According to a business journal report, Bollywood actress Deepika Padukone’s beauty (skincare) brand 82°E is facing a huge financial loss this financial year as well, and its revenue has also decreased compared to the previous year.
According to the latest report submitted by the company to the Ministry of Corporate Affairs, the brand incurred a loss of 122.6 million Indian rupees in 2024-2025.
The report states that the loss this year has decreased compared to the previous year, but the company is still not profitable.
The report states that the company’s revenue has decreased by more than 30 percent this year. In 2023-2024, 82°E earned Rs 21.21 crore, while in 2024-202,5 this amount has decreased to Rs 14.66 crore.
Deepika, her father, former badminton champion Prakash Padukone, are serving as directors in this company.
The company said in a recent report that “we are making efforts to reduce costs and stabilize the business, however, the continuous decline in revenue has remained a major challenge for the business.”