Pakistan showbiz industry that gave an sense of producing Punjabi movies that were full of masala and mar dhar production where the role of heroes was only performed by 1980’s actors and female casting was limited to Saima, Resham and Meera now seems to take an surprising as well as risky step since the last decade.
The subject of movies is merely changed from typical Punjabi heer ranjha stories to more productive and bold scripts which still portrays the love stories but in totally new avatar that can be portray from the recent Lollywood release Bin Roye a Hum Films Production.
Story revolves around three main characters Saba, Saman and Irtaza. With its engaging script picture perfect direction, spotless production, unforgettable display of acting, soulful melodies, star studded cast including the likes of Mahira Khan, Humayun Saeed, Armeena Rana Khan, Javed Sheikh, Zeba Bakhtiar, Azra Mansoor and with special appearances of the multi talented Adeel Hussain, Junaid Khan, Faiza Hassan and Shireen Zahid Bin Roye has set Pakistan film industry on a new course.
The songs are sung by legends like Rahat Fateh Ali Khan, Rekha Bhardwaj, Ankit Tiwari, Zeb Bangash, Shiraz Uppal, Harshdeep Kaur, Momin Durrani and for the first time for a film by the maestro Abida Parveen. The story turns into complicated twists and turns and there are plenty of tears and heartbreak leading up to happily ever after. The movie is shot well reflecting from the cheerful colors of weddings and Eid to darker shades and shadows in the second half. Sets are well conceived the cinematography is smooth and the plot is pure Mills & Boon.
The film released on Eid ul Fitr and till now is considered the most beautiful depiction of the novel Bin Roye Ansoo written by Farhat Ishtiaq and is expected to break all the records of previous released productions like War, Khuda K Liye and Bol.