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Hailey Bieber faces claim over new beauty line

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Hailey Bieber is facing a trademark lawsuit against her new beauty company.

Records show her firm Rhode – taken from her center name – is confronting a case from dress organization RHODE. Which says the model’s send off on June 15 was “brand name encroaching” and will “immediately swamp” their “market presence”. And “befuddle the commercial center and eventually obliterate the generosity and notoriety of the RHODE brand”.

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Apparel and way of life brand RHODE was helped to establish in 2014 by Purna Khatau and Phoebe Vickers. Its things have been worn by popular countenances including Beyoncé and Lupita Nyong’o.

Hailey-Bieber

Reports got by ‘Amusement Tonight’ show Khatau and Vickers contend. Hailey Bieber skincare range Rhode is based upon her “generally enormous VIP status and monstrous fan following”.

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The business visionaries additionally guarantee she “recently tried to procure the RHODE mark. Appreciating that the brands couldn’t coincide without disarray”.

Hailey Bieber

In any case, their claim said “given the penances they had made to assemble the brand, Khatau and Vickers declined”.

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They are asking a court to stop Bieber using the trademarked name Rhode for her products.

The pair additionally need the annihilation of all its showcasing materials as well as the review of the Rhode product offering.

Hailey Bieber

And Bieber is facing calls to report all profits made from Rhode so RHODE can be compensated for legal fees and damages.

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