This week we discovered exactly what Coldplay had been up to during the band’s recent visit to India — the musicians were shooting a music video featuring none other than Beyonce and Sonam Kapoor!
That very same video for song ‘Hymn for the weekend’ is out now, and it looks luscious.
A little bit from Pakistan: This taxi’s upholstery and interior has been designed by Pakistani artist Samya Arif!‘Rang’ — a tradition often used in pop culture to India-fy a setting — features prominently in the video, with Martin goofing around with Indian children who play with the coloured powder.
As for Beyonce, she’s decked out in a matha patti and a headdress and she’s wearing an Abujani Sandeep Khosla outfit.
Sonam’s bit – blink and you’ll miss it!
Sonam unfortunately only features for a hot second or two, and after all that hype we’re disappointed.
While the video is a visual delight we can’t help wondering if it wouldn’t have been cooler if it hasn’t pandered to a foreign audience’s conception of what India may be — a smokey, mystical place populated with yogis and gurus and temples, you know?
Ah well, even Coldplay can’t get it right every time.
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