Full of romance, guitars, and the struggle between life and death, the film Saira made a big impact at the box office right after its release.
Directed by Mohit Suri, the film stars Ahaan Panday and Anit Pada in lead roles. Interestingly, this is the debut film for both actors.
Saira earned 13.80 million dollars worldwide by the end of its first week. Out of this, 2 million dollars came from international markets.
These numbers prove that if a film has a strong script, powerful characters, and great direction, it can become a hit at the box office even with new faces.
One surprising thing about this film is that it completely skipped the usual Bollywood promotion methods.
There were no long press conferences, no VIP red carpets, and no flood of interviews.
What helped the film gain support was Ananya Panday getting emotional about it, Alia Bhatt sharing a post, and Karan Johar writing a touching message.
Also, a video went viral on social media showing a man insisting on watching Saira while on an IV drip.
People say this all happened naturally, but insiders claim it was actually a clever marketing trick — making it look like there was no promotion when there actually was.
The film’s success is also because of its emotional story. Krish, played by Ahaan Panday, is a spoiled but talented musician. Vani, played by Anit Pada, is a quiet girl who dreams of becoming a journalist.
Their love is tested when Vani is diagnosed with early-onset Alzheimer’s.
Some viewers say the story reminds them of The Fault in Our Stars and the 2004 Korean film A Moment to Remember. Some have even questioned if the film is copied.
But for now, everyone is enjoying the success of Saira. Let’s see what more secrets come out later — just like the genius marketing behind the film.
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